Cold Email Isn’t Dead – It Just Needs to Be Smarter

Published on June 13, 2025 • 5 min read

Avoid Generic Cold Email

Various e-mail platforms are getting advanced with spam filters and can quickly flag repetitive patterns across mails. Hence, your mail ends up being spammed. Hence, personalised human touches and creativity are necessary to stay out of spam box.

Go Beyond Hyper-Personalization

In order to personalise your mail, go beyond the recipient’s name and mention relevant goals, specific pain points of the company, company news and recent achievements etc. This brings out your homework on the table and represents your sincerity. Addressing these directly will show your interest and will also demonstrate that you have done your work well.

Provide Value, Not Just a Pitch

As we say, your first impression is the last impression. So, do not try to hard sell yourself in the first go itself. Try to create a conversation around a pain point and offer a counter solution for that. Another way is to try asking an easy yes question, giving value to it, if you can. Make your Call-to-action (CTA) specific and relevant.

Use a Multi-Medium Approach

Try to interact with your recipient by interacting with them on various platforms such as LinkedIn. This will warm up your outreach and make your name familiar to your recipient. Using automation and tools such as Clay.com, Saleshandy, Reply.io etc can help you with creating a holistic way to sequence your work across channels for better engagement.

Track, Analyze, and Improve

After sending your mails, track your positive responses, reply rates, open rates etc analyse what works better. You’ll have to keep testing, reworking and double down to completely ensure what works and what not. These strategies when executed together help your provider cut through the noise in today’s crowded market.

Pro Tip:Experiment with new formats- short, catchy, witty emails. Use images and video messages and combine humour and sarcasm. Analyse your responses, iterate and evolve constantly.